Cracking the code on podcast advertising for customer acquisition

Krystina Rubino & Lindsay Piper Shaw Podcast advertising is used very successfully as a direct-response channel with CAC on par with other consideration-stage activities. It is not just for awareness. Ads read by hosts outperform canned “programmatic” ads. Even though the term ‘podcast’ was coined in 2004, advertising in the medium has exploded in the last ~5 years. The IAB has been tracking podcast ad revenue since 2015, when the entire medium generated #105.7 million in ad sales. It recently released its third study of podcast ad revenue, which estimated the US market at $479 million in 2018, with growth accelerating to a projected  $1 billion+ by 2021. Create the team (and time!) needed to execute a campaign, whether in-house …

Beyonc Lost Big at the Emmys and Her Fans Are Out for Blood

After this weekends Creative Arts Emmys, the Television Academy has a new swarm of enemies. Yes, the Beyhive is out for blood after Beyoncs breathtaking 2018 Coachella performance. The film offers viewers a behind-the-scenes glimpse into the singers creative process, combined with spectacular footage from the concert. At the Emmys ceremony on Saturday, Beyonc lost the directing honor to Hannah Gadsbys Nanette, music direction to RuPauls Drag Race. Fans were particularly incensed, however, that the concert film lost to James Cordens Carpool Karaoke in the Outstanding Variety Special category. Twitter users were quick to point out how much effort and planning went into Homecoming. One others also focused on the seeming disparities in technical production between the two programs.) Though …

How This Fleabag and Stranger Things Star Brings Toxic Men to Life

the best television show of the year. A few years back, the actor got a call on a Wednesday from a producer who told him that if he wanted the part as Martinskeezy brother-in-law to Phoebe Waller-Bridges title character in Fleabaghe would have to be in London by the following Tuesday. I had never been to London, Gelman tells me on this weeks episode of podcast. So I was like, this is really going to have to be a piece of shit to justify me not going to London. They sent him an early version of the pilot episode and luckily for Gelman, it was incredible. He says he barely skimmed the rest of the scripts before saying yes. The …

The So-Called Central Park Five: Trump Put a Bounty On Our Heads

LOS ANGELES, CaliforniaThe five men who were arrested as teenagers, falsely convicted, sentenced to years in prison, and eventually exonerated for the rape and assault of a white jogger in Central Park in 1989, have never been keen on ran full-page ads from a playboy real estate developer with latent political ambitions, attacking them in huge black font: BRING BACK THE DEATH PENALTY. Friday afternoon, at the American Civil Liberties Union of Southern Californias 25th Annual Luncheon, where the five men were being honored, much care was taken to orient the celebration away from that phrase, and toward the five people it had obscured: Korey Wise, Antron McCray, Yusef Salaam, Kevin Richardson, and Raymond Santana. As Netflix series When They …