Lemonade gets a nastygram from Deutsche Telekom over its use of magenta, says it will fight

Deutsche Telekom is perhaps best known around the world as the telco behind mobile carrier T-Mobile, but today it’s making an appearance in a lesser-known yet also regular role: trademark troll. The company’s German lawyers have sent a letter to Lemonade, the AI-based insurance startup headquartered in New York, demanding it cease using magenta — a color that appears across Lemonade’s logo and marketing material — globally. DT also filed for and received an injunction on Lemonade operating in Germany — a block Lemonade has temporarily worked around by dropping magenta for the moment in the country (it’s using red instead). But that is not the whole story: Lemonade, which said the letter came in the wake of its launch …