How the maker of Skittles and M&Ms gets ready for Halloween

Yorkville, Illinois (CNN Business)It takes the maker of M&M’s, Skittles and Snickers two years to get ready for Halloween. Halloween is one of the rare occasions when candy appears on people’s shopping lists. Otherwise, people tend to buy candy on impulse — and that urge is weaker when they’re shopping online. Although candy sales are steady, e-commerce is “one of the things that I think keeps candy makers up at night,” said Crystal Lindell, editor of Candy Industry Magazine. So when this candy-centric holiday comes around, Mars Wrigley and others pull out all the stops. To get the most out of Halloween, Mars Wrigely has to jazz up it core items, spark a conversation online and take full advantage of the …