Companies Don’t Need Big Conventions. They Should Go Anyway

Since its start in 1995, E3 has been the premiere event of the gaming industry, the place every outfit had to be to show off their wares. That's far less true now. In recent years, videogame companies announcing they're skipping the gaming confab has become commonplace. Electronic Arts pulled out a few years ago, launching their own event across town. A few years before that, Nintendo stopped doing annual press conferences, though it still has a presence on E3's show floor. This year, it was Sony's turn: The major publisher and hardware manufacturer passed on the show altogether. With all of Sony's resources presumably focused on the rumored PlayStation 5, the company avoided the event like an embittered college senior …