Dutch Bros Coffee hopes to raise $1.5 million for ALS research on Drink One for Dane Day.

When Dutch Bros. Coffee founder Dane Boersma got terribly sick, the family thought he had Lyme disease. It turned out to be ALS. At the time of his dad’s diagnosis, Brant Boersma knew almost nothing about ALS. All he really knew was that Lou Gehrig had it and was forced to retire from baseball because of it. “Now I know more than I wanted to,” says Boersma. “This disease is brutal. It’s evil. To put it simply, you slowly become a prisoner to your body. In my Dad’s case it was slow moving, but when it’s so intimate to your life, time doesn’t matter anymore.” ALS is notoriously difficult to diagnose, especially in the early stages, because it mimics many …